The 33rd Zigong International Dinosaur Lantern Festival officially entered its planning phase on July 31, 2026, with a creative strategy meeting convened by the Municipal Culture, Radio, TV and Tourism Bureau and the Municipal State-owned Investment Group.
The meeting brought together representatives from the lantern industry association, chamber of commerce, university experts, intangible cultural heritage teams, the festival's general planning unit, and local lantern enterprises. Attendees reviewed operational outcomes from past festivals and outlined the creative direction for the upcoming edition.
Key recommendations from the meeting included: preserving the intangible cultural heritage core of lantern craftsmanship while enriching content through IP collaboration and technology integration; upgrading immersive interactive experiences through digital tools; expanding diverse visitor scenarios; accelerating in-house IP incubation and cultural product development; optimizing the pricing and operations framework; standardizing fabrication quality; enhancing supporting infrastructure; and strengthening international industry exchange and professional talent development—all to build a sustainable foundation for the lantern industry's long-term growth.
The meeting emphasized that the Zigong Lantern Festival is a vital cultural tourism asset carrying the city's heritage and showcasing its identity. Organizers pledged to deepen local cultural resources, pursue market-oriented operations with bold innovation, balance visitor experiences across demographics, and enhance content shareability and online reach. The creative direction prioritizes substance over scale—preserving the essence of intangible cultural heritage while continuously innovating artistic expression.
The creative strategy meeting marks the official start of preparations for the 33rd Zigong International Dinosaur Lantern Festival.
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